theater row

Hey. Who named the theaters at theater row?
What's with that? The Clurman, the Beckett, the Lion, and the Acorn.
Who was like, "We need theaters named after a famous American director, a beloved existential playwright, a jungle beast, and a nut. Also we'll build a bar in the middle of the building. A bar where we'll whisper to everyone to be quiet because there's a show going on."