You see that? That's a frickin' movie poster highlighted in this article that you should really read and designed by this guy who is all kinds of awesome.

The article makes the point that movie posters aren't what they used to be, as in this:

and some independent movie houses are doing something about it by making their own posters by commissioning artists. Not only are the making awesome posters, by they're making bank selling them.

Theaters, take note. Commission artists. Get results.